Sales And Marketing Strategies (1 Week)

Sales  &  Marketing  Strategies

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Introduction

In today’s society, the successful organizations have a unique ability to market and sell their products and services. Sales and Marketing Strategies is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information. The program uses case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence. 

Targeted Audience

  • Marketing Professionals
  • Public Relations Practitioners
  • Marketing Managers
  • Sales Managers
  • Brand Managers
  • Business Owners

Training Objectives

At the end of the training program, participants will be able to:

  • Understand the psychology of selling
  • Learn practical sales tools and techniques
  • Understand marketing and branding
  • Learn about the internet marketing
  • Learn the success habits of the ‘greats’ in sales
  • Gain knowledge that will help you to meet and exceed targets
  • Understand the customer service impact on sales
  • Maximize their marketing program
  • Avoid marketing mistakes 
  • Learn about branding
  • Explore marketing strategies
  • Learn about search engine optimization (SEO)

Course Outlines

Day 1
The Sales Cycle and Finding New Clients

  • Understanding the sales cycle
  • Characteristics of successful salespeople
  • Effective networking strategies
  • How to work a room
  • Creating the right impression
  • Developing your elevator speech
  • How to get referrals
  • Swap meetings
  • Clubs and social networking
  • Centers of influence
  • How to approach and sell to top executives

Day 2
Planning, Qualifying, and The Discovery Process

  • Strategic planning and setting objectives
  • Qualifying buyers
  • Customer-based selling
  • Dressing for success
  • Easing tension levels
  • Effective questioning techniques
  • The power of listening
  • Developing a winning attitude

Day 3
The Psychological Factors of Selling

  • Dealing with different personalities
  • Body language
  • Closing and overcoming objections
  • Neuro-Linguistic Programming
  • Developing the habits of successful salespeople

Day 4

Advanced Sales Skills

  • Time and focus management
  • Councilor selling
  • Attitudes, beliefs and outcomes
  • How to present to groups
  • Customer services and the effects on sales
  • Advanced negotiation skills
  • Goal setting
  • Walking with tigers – secrets of the worlds best
  • Action planning

Day 5

Marketing, Branding, and Internet Technology

  • Designing a marketing program
  • Understanding the various forms of marketing
  • Brochures, print ads, and newsletters
  • Working with the media
  • Soundbites
  • 4D branding
  • Website development and design
  • Website optimization
  • Marketing on the internet

DATES & LOCATIONS

Amsterdam
Madrid
Istanbul
MUNICH
PARIS
BRUSSELS

AMSTERDAM - MADRID - ISTANBUL - MUNICH - PARIS - BRUSSELS

REF: SM-1101
€ 4250 Individual fee
  • COURSE DATES
  • 03 NOV - 07 NOV 2025
  • 17 NOV - 21 NOV 2025
  • 01 DEC - 05 DEC 2025
  • 15 DEC - 19 DEC 2025
  • 12 JAN - 16 JAN 2026
  • 26 JAN - 30 JAN 2026
  • 02 FEB - 06 FEB 2026
  • 16 FEB - 20 FEB 2026
  • 09 MAR - 13 MAR 2026
  • 23 MAR - 27 MAR 2026
  • 06 APR - 10 APR 2026
  • 20 APR - 24 APR 2026
  • 04 MAY - 08 MAY 2026
  • 25 MAY - 29 MAY 2026
  • 01 JUN - 05 JUN 2026
  • 22 JUN - 26 JUN 2026
Register Now

Special Price for Groups

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